PRIVACY NOTICE

Last updated: 20 August 2026

This Privacy Notice explains how Shika Trends Ltd ("Shika Trends", "we", "our" or "us") collects, uses, stores and protects personal information.

We are committed to handling personal information fairly, lawfully and transparently in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

This Privacy Notice applies to personal information collected through our website, services, events, bookings, purchases, enquiries, registrations, communications and other interactions with Shika Trends.

If you have any questions regarding this Privacy Notice, please contact us:

Shika Trends Ltd
Email: info@shikatrends.co.uk
Telephone: +44 (0) 20 3576 5770
Website: www.shikatrends.co.uk

1. Information We Collect

Depending on how you interact with Shika Trends, we may collect:

  • Name and contact details;
  • Email address and telephone number;
  • Address and other identification details;
  • Information provided through enquiries, registration forms, consultations, bookings and orders;
  • Information relating to your business or organisation;
  • Payment, transaction and invoicing information;
  • Information and documents provided in connection with the services you request;
  • Event, booking, rental and purchasing information;
  • Preferences, specifications and other information required to provide a requested service or product;
  • Communications and correspondence with Shika Trends;
  • Information provided when you contact us through social media or other communication platforms;
  • Website usage and technical information, such as IP address, browser, device and general usage information; and
  • Any other information you voluntarily provide to us.

We only seek information that is reasonably necessary for the relevant purpose.

2. How We Collect Personal Information

We may collect personal information when you:

  • Contact us;
  • Submit an enquiry or registration form;
  • Request a quotation or consultation;
  • Purchase or book a product or service;
  • Make or arrange a payment;
  • Attend or participate in an event;
  • Hire or return rental items;
  • Communicate with us by telephone, email, WhatsApp, social media or other channels;
  • Visit or use our website; or
  • Otherwise interact with Shika Trends.

We may also receive personal information from third parties where this is necessary and lawful for providing a service, completing a transaction or managing our business.

3. How We Use Personal Information

We may use personal information to:

  • Provide, manage and improve our services;
  • Process bookings, registrations, orders and enquiries;
  • Provide products and services requested by customers;
  • Manage events, rentals and other arrangements;
  • Communicate with customers and respond to enquiries;
  • Process payments, invoices and accounts;
  • Manage customer and business relationships;
  • Arrange delivery, collection, installation or other fulfilment where applicable;
  • Maintain business and service records;
  • Administer contracts and agreements;
  • Meet legal, regulatory and accounting obligations;
  • Protect our business, customers, staff and services;
  • Detect, prevent and address fraud, misuse or other unlawful activity;
  • Improve our website, services and customer experience; and

Send relevant marketing communications where permitted by law.

4. Lawful Basis for Processing

We will only process personal information where we have a lawful basis to do so.

Depending on the circumstances, this may include:

  • Contract – where processing is necessary to provide a service you have requested or to take steps before entering into a contract;
  • Legal obligation – where we are required to process information to comply with the law;
  • Legitimate interests – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights; and
  • Consent – where we ask for your consent for a specific purpose.

Different lawful bases may apply to different types of processing.

5. Information and Documents Provided for Our Services

Some services may require customers to provide documents, personal information, business information or other supporting information.

The information required will depend on the service being provided.

We will use such information only for the relevant business, contractual, administrative, advisory or service-related purposes and in accordance with applicable data protection requirements.

Where sensitive or special category information is required, we will only process it where an appropriate lawful basis and additional legal condition apply.

6. Sharing Personal Information

We may share personal information where reasonably necessary to provide our services, complete transactions, operate our business or meet legal obligations.

Depending on the circumstances, this may include sharing information with:

  • Suppliers and service providers;
  • Event partners and contractors;
  • Delivery, courier and logistics providers;
  • Venues and event-related providers;
  • Professional advisers;
  • Payment providers and financial institutions;
  • Technology, software and IT providers;
  • Marketing and communication service providers;
  • Government, regulatory or law-enforcement authorities where required; and
  • Other organisations where you have instructed or authorised us to do so.

We do not sell personal information to third parties.

Where we share personal information, we take reasonable steps to ensure that it is handled appropriately and securely.

7. International Transfers

Some of our services, suppliers, technology providers or business arrangements may involve organisations located outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection requirements and that appropriate safeguards are in place where required.

8. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

This may include retaining information for:

  • Providing ongoing services;
  • Maintaining appropriate business and financial records;
  • Meeting legal, accounting or regulatory requirements;
  • Resolving disputes;
  • Protecting our legal rights; and
  • Other legitimate business purposes.

Retention periods may therefore vary depending on the type of information and the reason it is being processed.

When information is no longer required, we will take reasonable steps to securely delete or dispose of it.

9. Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access;
  • Loss;
  • Misuse;
  • Unauthorised disclosure; and
  • Unauthorised alteration or destruction.

However, no method of storing or transmitting information electronically can be guaranteed to be completely secure.

10. Marketing Communications

Where permitted by law, we may contact customers and prospective customers about:

  • Our products and services;
  • Events and activities;
  • Promotions and offers;
  • New services;
  • Business updates; and
  • Other information that may be relevant to our customers.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe option provided in the communication.

We will continue to send essential communications relating to existing services, bookings, payments, transactions or other arrangements where necessary.

11. Website, Cookies and Analytics

Our website may use cookies and similar technologies to:

  • Operate and maintain the website;
  • Improve website functionality;
  • Understand how visitors use our website;
  • Improve user experience; and
  • Analyse and improve our services.

Where consent is legally required for non-essential cookies, we will provide an appropriate mechanism for obtaining that consent.

Further information may be provided through our Cookie Policy.

12. Third-Party Websites and Platforms

Our website or communications may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend that you review the privacy information of any third-party website or service you use.

13. Your Data Protection Rights

Subject to applicable law, you may have rights including the right to:

  • Request access to your personal information;
  • Request correction of inaccurate information;
  • Request deletion of your information;
  • Request restriction of processing;
  • Object to certain processing;
  • Request data portability where applicable; and
  • Withdraw consent where we rely on consent.

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right or make a data protection request, please contact us using the details below.

14. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can investigate and try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

15. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our services, business operations, technology or legal requirements.

The latest version will be published on our website.

We recommend that you review this page periodically.

16. Contact Us

If you have any questions about this Privacy Notice or how Shika Trends processes your personal information, please contact:

Shika Trends Ltd

Email: info@shikatrends.co.uk
Telephone: +44 (0) 20 3576 5770
Website: www.shikatrends.co.uk